• Research Design in Research: A Clear Explanation

    In research writing, research design is often mentioned alongside terms such as methodology, methods, and research strategy. While closely related, research design serves a distinct purpose within the research process. Understanding what research design is and what it is not is essential for developing a coherent and defensible study, particularly in management and social science…

  • Ontology in Research: A Clear Explanation

    Definition Ontology refers to the assumptions a researcher makes about the nature of reality and what exists independently of human perception. In research methodology, ontology addresses questions about whether social phenomena are objective entities that exist independently of individuals or whether they are constructed through human interpretation and interaction. In simple terms, ontology is concerned…