Research for All

  • Methodology vs Research Strategy: A Clear Distinction

    In research writing, particularly within management and social science disciplines, the terms methodology and research strategy are frequently used interchangeably. While this casual usage is common, it often leads to conceptual confusion and weak justification of research design. Methodology and research strategy operate at different levels of the research process, and distinguishing between them is…

  • Methodology in Research: A Clear Explanation

    Definition Methodology refers to the overall strategy and logic that guides how research is conducted. It explains how a study is designed, how data are generated and analysed, and why particular research choices are appropriate for addressing a given research question. Methodology does not describe specific techniques or tools. Instead, it provides the conceptual framework…